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March 26, 2020

Cowboy Tim proves that Americans will always rise to the occasion

By Andrea Widburg

Amid the grim reports about illness, and shutdowns, and shortages, there's one story that has earned a collective "awww" from everyone, and that is the story of Cowboy Tim, the head of security at the National Cowboy and Western Heritage Museum in Oklahoma City.  When the museum had to shut down because of the coronavirus, the security team stayed on the job to keep the building and exhibits safe.

Someone had the brilliant idea to ask Tim Send, the head of security, to take over the museum's social media account on Twitter.  Tim, a grandfather, had never worked with Twitter before, but he didn't let that stop him.  He just dove right in and did so with such charm, goodwill, and sweetness that his tweets have gone viral.

It all started with a very nice post, in which Tim introduced himself and explained what he and his team would be doing:

 

 

After that prosaic beginning, Tim's true genius emerged.  First, he had a conversation with his grandson, Lucas, who told Tim he needed to start using hashtags to promote the posts.  In his next two posts, both about John Wayne, Tim gamely complied...sort of:

Tim's next couple of posts revealed that he wasn't quite clear that Twitter is neither a texting medium nor a search engine.  First, he asked his grandson for help:

The next tweet was a cryptic but very polite inquiry to a person or persons unknown:

Tim soon explained that he'd been trying to do a Google search for Twitter help.

Please think about that for a moment.  This is a man who is so polite that he includes the word "please" in Google searches.  If you're not in love, what's wrong with you?

And so it goes, with one sweet tweet after another.  We get to see Tim's admiration for and personal responses to the museum's exhibits, we witness his learning curve about selfies and Twitter talk, we see him engaging with his grandchildren, and we generally have a sense of a genuinely nice man gamely learning a new skill to help his employer and make people happy.

Dear "Seth in Marketing": Cowboy Tim is the best marketing your museum could have.  Should we ever find ourselves in Oklahoma, we're heading straight to the National Cowboy Museum.

It's hard to stop re-posting Tim's tweets here because each one is a gem.  This is the last I'll put up, but if you have a Twitter account, you really need to follow Cowboy Tim.  In a time of hysteria, worry, and frustration, he will make your life happier.

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