CNN cutting staff by as many as 300 jobs
Maybe President Trump ought to use the adjective "failing" in front of CNN instead of the New York Times. In point of fact, Trump-hatred has been good for the Gray Lady, with digital subscriptions up substantially (over $700 million in revenue last year) as the paper became the premier source of anti-Trump fulminations.
But with CNN, the story is very different. The network that pioneered cable news long ago lost its dominant position to Fox News, and since Donald Trump became president has bet its future on the Russia Hoax — and lost. Big time.
From The Hill:
CNN's prime-time ratings dropped a whopping 26 percent in April compared to last year, according to Nielsen Media Research.
MSNBC's ratings were down 14 percent in April 2019 compared to April 2018, while Fox News's ratings overall were flat.
The sharp decrease for CNN marked its lowest-rated month in total viewers since October 2015.
Most humiliatingly, CNN now is a distant third place in the ratings among cable news providers:
In prime time, Fox News finished first with an average of 2.4 million viewers. In April 2018, the network also averaged 2.4 million viewers, according to Nielsen.
MSNBC was second with an average of 1.66 million viewers, down from 1.93 million in April 2018.
![]()
CNN was third with 767,000 average primetime viewers, down from 1.04 million in April 2018.
A plan unveiled yesterday shows that CNN is cutting costs and downsizing its staff. Paula Blyard reports at PJ Media:
CNN is planning to cut up to 300 jobs, "many being older employees with years at the network," according to a report on Monday.
According to FTVLive, a website that monitors the television industry, "Word is that just under 200 people will be pink slipped and just over 100 will be offered a buyout." Staffers are reportedly calling the cuts a "massive brain drain" because so many veteran employees are being given pink slips.
A brain drain is the last thing CNN needs, but older employees tend to be more expensive than the youngsters that Obama's national security adviser Ben Rhodes bragged that he could easily manipulate:
"The average reporter we talk to is 27 years old, and their only reporting experience consists of being around political campaigns. That's a sea change. They literally know nothing."
So we can expect even more from CNN of the pap that has tanked its ratings.
As many companies do, CNN is using a move of its facilities as an opportunity to shed employees:
The reported cuts come just as CNN is moving many of its New York operations and studios from the Time Warner Center to Hudson Yards.
Aidan McLaughlin, an editor for Mediaite, tweeted that, according to a CNN source, the cable network is not making layoffs, but "more than 100 staffers took part in a voluntary buyout program[.]"
A CNN spox tells me there are no layoffs at the network, but more than 100 staffers took part in a voluntary buyout program https://t.co/Z6bie8WPgi
— Aidan McLaughlin (@aidnmclaughlin) May 6, 2019
And CNN's media correspondent Brian Stelter (formerly of the prospering New York Times) tweets:
There's a rumor making the rounds today about big impending layoffs at CNN. A CNN spokeswoman is knocking it down on the record: "No layoffs." There WERE voluntary buyouts throughout the organization, and about 100 people opted for it.
— Brian Stelter (@brianstelter) May 6, 2019
Most likely, few if any prominent on-camera personalities will be taking buyouts or will get pink slips. It will be more anonymous staffers suffering the damage.
While CNN has actively driven away its viewers, the network still has continuing revenue from cable and satellite providers that helps cushion the decline in advertising revenue that will inevitably follow its ratings crash.
These are tough times for almost every media outlet, as the near duopoly of online advertising by Google and Facebook starves other outlets (including AT) of ad revenue, even if, as in our case, the audience remains strong and even growing.
Hat tip: Gail Kaplan.
FOLLOW US ON
Recent Articles
- New York Greenlights Quarantine Camps
- Reality Check for Democrats
- A MAGA Siege of the Democrats’ Deep State
- Why Incel and 4B Culture Matter
- Defending Donald Trump: A Response to Jeffrey Goldberg and The Atlantic on the Signal Leak
- Are Judges Complicit in Lawfare?
- Deep Dive: The Signal Chat Leak
- Mark Steyn’s Reversal of Fortune
- Where We Need Musk’s Chainsaw the Most
- Trump Is Not Destroying the Constitution, but Restoring It
Blog Posts
- A Ph.D. in ‘Molecular and Cell Biology’ shows the difference between credentials and knowledge
- Nasty Venezuelan migrant who flashed taxpayer dollars and urged squatting, gets thrown out
- Watch white leftist women’s brains breaking—and repairing—in real-time
- The last, best hope ...
- In Pennsylvania, are Democrats stealing votes again?
- Knife control comes to the U.K.: Prime Minister Starmer bans Ninja swords
- This Tuesday, Wisconsonites must vote for Brad Schimel for the State Supreme Court
- Was Vietnam worth the cost?
- Democrats should get a clue from the Palestinians who are now marching against Hamas
- Trump takes on Fauxahontas's brainchild
- Consumer Sentiment Survey: This too shall pass
- If they only had knife control....
- Newsom and Walz struggle to appear normal
- Anti-Trump lawfare: yes, it's a conspiracy
- Criminal attack? You're on your own.