Did the Trump 'intervention' come too late?
Yesterday, a seminal moment was reached in the Trump campaign as his top aides and close family members met at Trump Towers to look for ways to right the ship and get the campaign back on track.
How bad is it? The latest report from the FEC shows that at the end of May, Trump had just $1.3 million in cash on hand, while Clinton had $42 million. Jim Geraghty, in his "Morning Jolt" newsletter, tracks the other grim statistics:
He isn’t hiring staff; he has about 30 paid staff around the country while Hillary Clinton has something in the neighborhood of 700
He’s refusing to spend any money on ads:The Clinton campaign and its allies are airing just over $23 million in television ads in eight potential battleground states: Nevada, Colorado, Iowa, Ohio, Florida, North Carolina, Virginia and New Hampshire, according to data released by NBC News.
The Trump campaign? Zero.
Either Trump is illiquid, or he doesn’t have the money.
He’s either refusing to fundraise, or seriously slacking in this key component of a presidential campaign:
While Trump had promised Priebus that he would call two dozen top GOP donors, when RNC chief of staff Katie Walsh recently presented Trump with a list of more than 20 donors, he called only three before stopping, according to two sources familiar with the situation. It’s unclear whether he resumed the donor calls later.
He’s destroyed existing relationships between the Republican party and corporate America that previously had been beyond the realm of policy differences:
Apple has told Republican leaders it will not provide funding or other support for the party’s 2016 presidential convention, as it’s done in the past, citing Donald Trump’s controversial comments about women, immigrants and minorities.
Unlike Facebook, Google and Microsoft, which have all said they will provide some support to the GOP event in Cleveland next month, Apple decided against donating technology or cash to the effort, according to two sources familiar with the iPhone maker’s plans.
He’s getting less popular and he’s only creating more headaches for everyone else in the party. He’s trailing in Kansas, tied in Utah, and Arizona looks shaky.
Republican primary voters selected a candidate with very little appeal to the broader electorate. So which is worse? Alienating the 13.8 million voters who selected him in the primary? Or alienating a majority of the 120 million to130 million who will vote in November? There’s no goodoption left; which one is less bad?
Forbes explains why it's "insane" for Trump to rely on the RNC to raise money for the campaign as the candidate has demanded:
A man with $10 billion and a decent shot at the presidency ought to be able to free up substantial funds to do that – and to do anything to win. That’s emphatically not happening. The Occam’s razor explanation is that he’s not worth $10 billion. However much he is worth, he appears not to possess the liquidity to conjure up the necessary $1 billion, or hundreds or even tens of millions, that a national campaign requires. Even a million is a stretch.This might be OK if Trump were willing to raise money. After all, self-funding presidential campaigns are rare because they cost so much. But Trump doesn’t appear to be willing to do the minimum required on this front either. He dislikes calling rich donors. He has said that he wants the Republican Party apparatus to take over the functions of a national campaign. This is insane, because the Republican Party has its own job to do. It’s supposed to work concert with the nominee’s national organization, and with down-ballot campaigns. So handing it this huge extra job, without the money to make it happen, will hurt not just Trump but the entire Republican slate.
But the firing of longtime campaign manager Corey Lewandowski may signal the beginning of a turnaround. Lewandowski and Paul Manafort, the campaign chairman, had been fighting for Trump's soul, with Lewandowski pushing to allow Trump to continue his bombastic, bomb-throwing rhetoric while Manafort insisted that Trump needs to tone it down. The exit of Lewandowski sends a signal to GOP insiders and donors that Trump may be willing to adopt a more conventional pose going forward.
While Trump remains competitive in the polls, trailing Clinton by 5 points in the latest CNN survey, Hillary is about to embark on a $23-million ad blitz in battleground states – a strategy that Trump cannot counter at all. Recall that Romney faced a similar problem in 2012, ending the primary season with very little cash. Obama took the opportunity to flood the airwaves with negative ads to define Romney as a rich ogre who didn't care about ordinary Americans. It worked, and the rest is history.
This is a campaign with no national organization, no overall strategy, no organized fundraising apparatus, no get-out-the-vote operation explains why it's "insane" for Trump to rely on the RNC to raise money for the campaign as the candidate has demanded.– in short, it's an aimless, disorganized mess. With four and a half months to go to election day, the Trump campaign is in big trouble, and you would hope that the intervention by top aides and family yesterday convinced the candidate to begin doing what must be done to get back in the race.