Tiffany's Throws a Curve Into Their Marriage Pitch
Like a couple hundred thousand commuters into Manhattan each day, I take the Metro-North Railroad into Grand Central Station. From the "basement" of the final station stop, we all pass by rows and rows of miniature billboard ads hawking all kinds of goods and services.
For the past month or so, the infamous jewelry company Tiffany's has been capitalizing on the current wedding season. Their ad series features couples, apparently on the verge of offering and accepting marriage proposals, who are flanked by two simple words: "Will You?"
What struck me was that all of the couples were your typical young and beautiful men and women. And the pairs were all man-woman -- except one "couple":
The "gay marriage" theme has found not only acceptance but profitability among even the most elite of high-ticket-item peddlers. Do you get much more "rich" than the name Tiffany's when it comes to the crème de la crème of engagement rings?
If there is any "hopeful" takeaway from all this, maybe it's something of an "oops, excuse us" moment for the Tiffany ad execs: You see, for the first several weeks of the "Will You?" billboard campaign, the two-guy advertisement was prominently featured in one of the main hallways of Grand Central. However, several days ago when I took these photos, the conspicuous man-man hallway billboard had been removed from that particular prominent location. Now only man-woman couples appear in the ads in the main hallway.
I did, though, still find the man-man ads on the wall down a less-traveled corridor. So, it's off the beaten path. For now.