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October 30, 2014
Best Campaign Ad This Season
During the sixth game of the World Series -- an 83 share on greater Kansas City TVs -- Congressman Kevin Yoder, a Republican from suburban KC on the Kansas side, added a new face to his “I’m a Yoder voter” ad. After half a dozen unknown people declare, “I’m a Yoder voter,” Royals’ legend George Brett appears and says, “I’m a Yoder voter too.”
Ad buys don’t get any more effective than that.