Have you seen the Southern Comfort TV ad of a middle-aged guy with his gut hanging over his tight bathing suit, strolling down a beech with a supremely confident attitude? It's one of the year's most popular ads since coming out a few months ago. The ad agency which created it, Wieden Kennedy, says,

"The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves.

I wonder if it's sort of a red-state rejoinder to the Zeitgeist coming out of Washington the past four years. After seeing it, I think I'm not going to worry about eating too much this Thanksgiving