CNN's Rick Sanchez who triumphantly spouted one alleged Rush Limbaugh racist quote after another first tweeted a non apology apology.

i've know rush. in person,i like him. his rhetoric,however is inexcusably divisive. he's right tho. we didn't confirm quote. our bad.

Sanchez hinted to his error in a promo for the apology 37 minutes into the 3 pm Eastern hour: "Rush Limbaugh gets denied [his NFL bid], but when it comes to one specific point, I will tell you this: he was right and I was wrong. Sometimes you got to say you're wrong when you're wrong, right? I'll tell you exactly what I'm talking about when we come back."

After going to a commercial break, the CNN anchor came back, and after giving a summary of the controversy, read the apology, which was released earlier, almost verbatim:

SANCHEZ: Earlier this week, we provided quotes attributed to Limbaugh to illustrate why some people and players felt that he was too divisive to be a NFL owner. It was one of the stories we did earlier this week. One of these quotes, which was in a column in the St. Louis Post Dispatch, and taken from a book largely about conservatives, was refuted by Limbaugh. I mentioned that to you Tuesday. We have been unable to independently confirm that quote. We should not have reported it- not have reported it- without independent confirmation, and for that I apologize. I feel it's important on this show to hold folks accountable whenever they make mistakes- that's what I try to do- and you know what? That should include myself and that should also include my team. It's important to let you know that.