Hailed by media critics as the fluffiest, most toothless, and softest-hitting coverage of the presidential candidate to date, a story in this week's Time magazine is being called the definitive Barack Obama puff piece.

"No news publication has dared to barely scratch the surface like this before," columnist and campaign reporter Michael King wrote in The Washington Post Tuesday. "This profile sets a benchmark for mindless filler by which all other features about Sen. Obama will now be judged. Just impressive puff-journalism all around."

The 24-page profile, entitled "Boogyin' With Barack," hit newsstands Monday and contains photos of the candidate as a baby, graduating from Columbia University, standing and laughing, holding hands with his wife and best friend, Michelle, greeting a crowd of blue-collar autoworkers, eating breakfast with diner patrons, and staring pensively out of an airplane window while a pen and legal pad rest comfortably on his lowered tray table.