PrintAugust 14, 2007
Time Out!
Time Magazine follows the New York Times down the tubes. According to Forbes:
Time's total paid and verified weekly circulation during the six months ended June 30 stood at 3.4 million, down 17.1% from 4.1 million during the same period last year following a reduction in January in the magazine's rate base. Newsweek's circulation stood at 3.1 million, virtually unchanged from a year earlier.
Long after I discontinued reading Newsweek because of its glaring liberal bias, I continued to read Time because it it still bore some semblance of balance. That ended somewhere in the last few years and so did my weekly purchasing of their publication at airport newsstands.
The publishers at Time can attribute their decline in readership to whatever fantasy they choose, but the truth they simply refuse to admit is that they moved too far left trying to emulate their primary competitor, Newsweek. That not only hurt their company and stockholders but deprived news-seeking Americans of an objective source.
How is it that fools like these are entrusted with major marketing decisions?
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