October 20, 2005
NYT's big bucks from lefty advocacy groups
The New York Times hosts many ads from advocacy groups, seeking to bring their causes to the attention of the high income readership the Times still enjoys. The vast majority are left wing in politics. As reported in the Wall Street Journal today ($link)
Janet L. Robinson, president and chief executive officer, cited weakness in travel and transportation, telecommunications, advocacy [emphasis added] and movie—studio advertising.
As an investor I have perused many income reporting announcements over the years and I have not noticed "advocacy' as an advertising category before. I think this illustrates how dependent the Times is on liberal advocacy groups. No wonder the Times is addicted to finding issues and creating conflict: they depend on creating pseudo—controversies and stirring the waters to drum up the dollars.
Ed Lasky 10 20 05