Donald Trump knows marketing.  Donald Trump knows branding.  And one of the brands Donald Trump  markets best is Donald Trump himself. That's not to say he's totally successful; after all his casinos are doing quite poorly, unlike most of his other real estate properties. 

But Donald Trump, branded hair and all, understands maintaining the high reputation of the product.  If that's gone, well, so is the product. So what  verdict does he pronounce to the employees who damage the product's reputation?  You know the answer to that one, "You're fired."
 
And that's what he would do to Dan Rather and friends if he owned CBS.
 
Ethel C. Fenig   9 24 04