O.V. Boone

O.V. Boone


  • December 31, 2011

    The Death of DeSoto and the Decline of the American Auto Industry

    On November 30, 1960, the Chrysler Corporation closed the DeSoto division in a move to cut its losses in the face of a downward trend in the "middle price" car market.  That trend was caused by the recession of 1958 and its effects on Chrysler's...