February 18, 2014

The District of Candyland

Picture a politician campaigning before a typical audience of likely voters: "I hereby dedicate myself to cutting government in half, closing agencies, slashing entitlements, deleting regulations, and lowering your taxes -- to give you the freedom an...

February 1, 2014

The Czar on Poverty

Branding is the art and science of articulating a unique message to a target market -- regardless of if the message is truthful or helpful.  The key is this: if the people in that target market believe and feel the message, the branding eff...

December 21, 2013

John Adams Begat the Selfie

In his iconic book, The Seven Habits of Highly Effective People, Stephen R. Covey explained that, according to his research, the first 50 years of success literature in America was predicated on the character ethic: integrity, humility, fidelity, mod...

November 17, 2012

How Republicans Can Rebrand

While listening to conservative pundits lamenting Mitt Romney's defeat, incredulous that three million Republicans didn't vote -- ostensibly because the GOP (Grand Old Party) had failed to get out the vote -- the real problem hit me: cultural infanti...