March 6, 2013

How Negative Campaigning Works

Why did Mitt Romney lose? The explanation lies in the universal rules of marketing and communication. These laws are rooted in a Right Brain understanding of how the laws of branding and positioning work in the voters' minds. The laws always work bec...

January 28, 2013

Why Romney Lost

Conservatives instinctively ground all of their ideas and policies in time-tested philosophies of man and of government. Most successful Republican candidates also paint a picture of what they can do and how their ideas are better than their opponent...