A psychological warfare principle that was once equated with magic says that the power to name a thing is the power to control or destroy it.  The Allies, for example, named the German general Fedor von Bock "Der Sterber," or "Let's go get killed," for his statement that the function of the German soldier was to die gloriously for the Fatherland.  They doubtless did their best to ensure that every soldier under von Bock's command knew it, too.

The ability of a name to convey an entire idea in less than a second is consistent with Sally Hogshead's presentation on fascination, worth watching.  The key principle is that when you introduce yourself (or an idea) to another person, you have nine or fewer seconds to fascinate that person and keep his or her attention.  This, in fact, prompted me to redesign my business card.  Everybody's business card includes contact information along with a short description of what he or she does.  I changed mine to a two-sided design to feature a portrait of Henry Ford and the caption "What Would Henry Ford Do?" to convey my expertise on Ford's manufacturing and business system.

#pigsandcrackers

Hogshead stresses that while you can't find true romance, land a job, or by implication sell an idea in nine seconds, you have roughly this long to earn the chance to make your case.  The most effective psychological warfare material recognizes this fact and uses sensationalistic pictures to fascinate the Propaganda Man, or the person  we wish to persuade.  Today's internet meme and hashtag embody the same principle, and the hashtag #pigsandcrackers will destroy Hillary Clinton's candidacy through its brutal simplicity and honesty.

"Pigs and crackers" was inspired, of course, by the popular cheese and crackers snack, but it worked out amazingly well.  A Google search on "pigs and crackers," or even #pigsandcrackers, comes up exclusively with links to Sharpton's racist and anti-police tirade on the first page of the results.

This brings us to a second principle of effective propaganda.  The propaganda must first fascinate the viewer, but it must also assure the Propaganda Man of its honesty. The instant we lie to the Propaganda Man, we deserve to lose his trust and his respect, and I personally resent dishonest memes that attack even political figures I dislike.  The memes seek to get me to make myself look foolish by forwarding them, and thus making myself a party to the falsehoods.

In this case, however, the Google search on the slogan or hashtag allows the Propaganda Man to verify for himself that Al Sharpton did indeed tell his listeners, "I don't believe in marching!  I believe in offing the pigs!  Well, they got pigs out here!  You ain't offed one of them!" and "I'll off the man.  Well, off him!  Plenty of crackers walking around here tonight!"

The Propaganda Man can also verify independently that Hillary Clinton has made at least two appearances at Sharpton's National Action Network, where she praised Sharpton and essentially solicited his support for her candidacy.  This puts Clinton squarely in the camp of a racist and anti-Semite who has openly advocated the murder of law enforcement officers.  She cannot appear with him without legitimizing and mainstreaming him, and therefore "I believe in offing the pigs."

Hillary's Own Anti-Semitic Slur

We can take Clinton's ongoing association with Al Sharpton even farther.  It is alleged that she used an anti-Semitic slur herself by calling her husband's campaign manager a "fornicating Jew bastard," and "fornicating" was not the word she used.  There is, in contrast to audio of her friend Al Sharpton calling for the murder of police officers and white people, and also using slurs like "punk faggot," "Greek homos," and "Chinamen," no way to prove beyond a reasonable doubt that Clinton made this remark.

Suppose however, that somebody allegedly calls a black person the N-word, but there is no way to prove it.  If the person then attends no fewer than two Ku Klux Klan rallies, and poses arm in arm with a Grand Wizard who often uses the N-word, we can conclude that it is more likely than not that the original person also called a black person the N-word.  In light of Clinton's association with an individual and an organization that use language like "diamond merchants," "bloodsucking Jew," "burn the Jew store down," and "don't give the Jew bastard a dime," we can similarly conclude that it is more likely than not that she used the anti-Semitic slur in question.  Her embrace of Suha Arafat, the wife of the terrorist who helped orchestrate the Munich Massacre, reinforces further the perception that Hillary Clinton has a problem with Jews.

In any event, this is the Republican Party's opportunity to pay the Democrats back for the infamous Daisy Girl ad that cost Barry Goldwater the 1964 election.  This 1-minute ad used the power of fascination along with the menace of nuclear war to depict Goldwater as a maniac who was likely to start World War III.  My understanding is that the Democrats ran it only once, but it was sufficiently effective to win the election.

I used Windows Movie Maker to splice together brief excerpts of Hillary Clinton's appearance at the National Action Network – specifically the parts where she praises the organization and Sharpton, with Sharpton's incitement to murder white people and police officers along audio of his remarks about "punk faggots" and "Greek homos," and printed quotes of his and the NAN's commentary on Jews and "Chinamen."  The result was roughly 50 seconds, or 17 percent shorter than the Daisy Girl commercial.  In addition, while the Daisy Girl commercial presented unfounded speculation about Goldwater, my product delivers incontrovertible proof that (1) Al Sharpton is a racist, anti-Semite, advocate of violence against police, and homophobe, and (2) Hillary Clinton is enabling and legitimizing him.

If the Republican nominee acts on this, we will have a landslide that rivals what Ronald Reagan did to Jimmy Carter in 1980.

William A. Levinson is the author of several books on business management including content on organizational psychology, as well as manufacturing productivity and quality.