PrintAugust 6, 2009
The Top Ten 'Clunkers' Are All Detroit Brands
The National Highway Traffic Administration today released up-to-date "Cash for Clunkers" statics. The numbers tell a tale when "clunker" brands are compared to new vehicles purchased in exchange.
Here's the raw data (bolded in original):
C.A.R.S. Program StatisticsAugust 5, 2009Dealer TransactionsNumber Submitted: 184,304Dollar Value: $775.2MTop 10 New Vehicles Purchased1. Toyota Corolla2. Ford Focus FWD3. Honda Civic4. Toyota Prius5. Toyota Camry6. Hyundai Elantra7. Ford Escape FWD8. Dodge Caliber9. Honda Fit10. Chevrolet CobaltNew Vehicles ManufacturersGeneral Motors 18.7%Toyota 17.9%Ford 16.0%Honda 11.6%Chrysler 10.6%Nissan 7.0%Hyundai 6.6%Kia 3.8%Mazda 2.3%Subaru 2.2%Volkswagen 1.9%Suzuki 0.4%MINI 0.3%Mitsubishi 0.3%Smart 0.2%Volvo 0.1%All Other 0.1%Nearly half of new vehicles purchased under the program were from the Big Three. The Big Three's share in this program (45%) is equivalent to their overall share in the auto market (about 45%). Four of the top ten selling vehicles are manufactured by the Big Three. Of non-Big Three purchases, preliminary analysis suggests that well over half of these new vehicles were manufactured in the United States.Top 10 Trade-in Vehicles1. Ford Explorer 4WD2. Ford F150 Pickup 2WD3. Jeep Grand Cherokee 4WD4. Jeep Cherokee 4WD5. Dodge Caravan/Grand Caravan 2WD6. Ford Explorer 2WD7. Chevrolet Blazer 4WD8. Ford F150 Pickup 4WD9. Chevrolet C1500 Pickup 2WD10. Ford Windstar FWD VanVehicles Purchased by CategoryPassenger Cars: 88,814Category 1 Truck: 52,391Category 2 Truck: 8,601Category 3 Truck: 295Thus far, 83% of trade-ins under the program are trucks, and 59% of new vehicle purchases are cars. The program is working far better than anyone anticipated at moving consumers out of old, dirty trucks and SUVs and into new more fuel-efficient cars.Vehicle Trade-in by CategoryPassenger Cars: 24,903Category 1 Truck: 99,186Category 2 Truck: 24,931Category 3 Truck: 1,081Average Fuel EconomyNew vehicles Mileage: 25.3 MPGTrade-in Mileage: 15.8 MPG.Overall increase: 9.6 MPG, or a 61% improvementCars purchased under the program are, on average, 21% above the average fuel economy of all new cars currently available, and 63% above the average fuel economy of cars that were traded in. This means the program is raising the average fuel economy of the fleet, while getting the dirtiest and most polluting vehicles off the road.Requested Voucher Dollar Amount by State:ALABAMA: $7,087,000ALASKA: $1,166,000ARIZONA: $6,527,500ARKANSAS: $4,455,000CALIFORNIA: $39,926,500COLORADO: $7,758,000CONNECTICUT: $8,916,000DELAWARE: $1,562,000FLORIDA: $26,947,000GEORGIA: $12,469,500HAWAII: $963,500IDAHO: $3,395,000ILLINOIS: $33,740,000INDIANA: $18,729,500IOWA: $12,184,500KANSAS: $9,729,000KENTUCKY: $9,178,000LOUISIANA: $5,400,000MAINE: $5,450,000MARYLAND: $11,757,000MASSACHUSETTS: $13,844,500MICHIGAN: $44,399,500MINNESOTA: $30,182,500MISSISSIPPI: $2,431,500MISSOURI: $16,101,500MONTANA: $1,732,500NEBRASKA: $7,392,000NEVADA: $2,009,000NEW HAMPSHIRE: $5,474,500NEW JERSEY: $13,744,500NEW MEXICO: $2,366,000NEW YORK: $32,440,000NORTH CAROLINA: $18,472,000NORTH DAKOTA $3,302,000OHIO: $37,653,000OKLAHOMA: $7,532,000OREGON: $10,229,500PENNSYLVANIA: $32,994,000RHODE ISLAND: $2,392,000SOUTH CAROLINA: $7,164,000SOUTH DAKOTA: $4,033,500TENNESSEE: $11,117,000TEXAS: $35,010,000UTAH: $5,095,000VERMONT: $2,376,000VIRGINIA: $18,376,500WASHINGTON: $12,351,000WEST VIRGINIA: $2,769,500WISCONSIN: $24,042,000WYOMING: $530,000
Several observations follow:
The brand exchange is mixed. Although some domestic brands are being traded for other domestic brands, the net gain is toward foreign brands. Over 50% of those foreign brands are manufactured in the U.S -- most in non-UAW plants.The question is: Where do the bulk of profits go?
The list of top ten "clunkers" includes all domestic brands. Consequently, many U.S brand "clunkers" are being exchanged for foreign brands.
So, is there a message for Detroit in these statics?
